Why Wait Spring Campaign Launches
Hamilton County Tourism will launch a leisure marketing campaign to position the destination as a weekday getaway for Spring/Summer and Fall. Flexible consumer schedules allowing for weekday getaways, continued pent-up demand for travel and sentiment allow HCT to launch a campaign that will entice consumers to experience Hamilton County any day of the week.
This relaunch will target Chicago starting mid-March-May and August-October. In addition to Chicago, HCT will add Cincinnati to the Spring mix after a successful holiday campaign in 2022. The campaign will be layered and includes print, radio, TV, connected TV/OTT, display, streaming audio, social, paid search and earned media.
The goal for the “Why Wait” campaign is to build brand equity and recall, enhance our partnerships and expand insights with data and analytics, along with hotel bookings to Hamilton County, Indiana.