HCT will launch a brand campaign “Discover You” in Louisville, KY and Fort Wayne, Indiana, April 14 – July 27, 2025. Campaign personas, include the Adventurer, the Foodie, the Kid and the Music-Lover - all different ways to build excitement for and experience our vibrant destination.

The campaign builds on the success of the 2024 campaign with refined creative elements and a focus on increasing brand awareness in new markets that are more cost effective while including more innovative digital strategies. In addition to building brand awareness, other goals partner referrals, driving urgency for visitation and hotel bookings to Hamilton County.

The Indiana Tourism Association (ITA) presented Hamilton County Tourism with three Indiana Tourism Awards during its 2025 conference in Fort Wayne, Indiana. A panel of out-of-state judges selected winners based on creativity, innovation and maximization of budget. More than 110 entries were received across 26 categories.

First, Hamilton County Tourism won Best Culinary Focused Marketing Campaign for the 15th anniversary promotion of Tenderloin Tuesday™. The digital passport garnered more than 6,400 pass holders and nearly 4,500 redemptions, which were record-breaking numbers for the annual campaign.

The organization also received the Best Overall Marketing Campaign (DMO) award for its Discover You – Spring Campaign. The campaign ran digitally, in print, radio, streaming and broadcast in the spring of last year. It influenced 125,000 trips to Hamilton County and generated approximately $156 million in visitor spending.

Finally, Hamilton County Tourism received recognition for Best Eclipse Promotion (Marketing Budgets over $300,000) for planning and activations around the celestial event. According to data from Placer.ai, 86,600 visitors came to Hamilton County on April 8, 2024.

Looking for a way to promote your live music? Consider advertising in HamCo Live’s magazine, dedicated to promoting live music throughout Hamilton County, Indiana.

Learn more about advertising opportunities and pricing. Questions? Contact Josh Cecil at HamCo Live.

Plus, join HamCo Live for the inaugural Homegrown Music Concert Series in downtown Noblesville - May 2, 16, 31 and June 13. This exciting new music series celebrates the essence of original music in downtown Noblesville. The Homegrown Music Concert Series is all about authenticity and capturing the vibe where it all began just a stone's throw from the iconic Ruoff Music Center. Featuring local artists who have grown and honed their craft, this HamCo Live event promises to be a cool, must-attend experience.

LANDSCAPING & CONSERVATION FOR TOURISM BUSINESSES

Tuesday, June 17, 9:30 – 11:30 a.m.

Join us for an informative workshop led by Claire Lane, an urban conservationist with the Hamilton County Soil and Water Conservation District. This workshop is designed specifically for tourism businesses—hotels, restaurants, venues, and attractions—looking to enhance their properties while contributing to the environmental health of our county. In this session, you’ll learn how landscaping and conservation practices can not only beautify your space but also provide long-term benefits for your business and the community.

This workshop will empower you with practical tools and local resources to make your business more eco-friendly, more appealing to guests, and more sustainable in the years to come.