This is an important moment in time for Hamilton County’s tourism industry. 

Already attracting about 6 million visitors a year, this community now deeply depends on tourism to support its hospitality and retail partners. 

No one likes to see taxes raised. But there are times when it’s not only appropriate, it’s vital. 

Beginning January 1, 2024, Hamilton County will increase its lodging tax rate from 5 to 8 percent -- which is at, or slightly below, other major metro areas in the state. 

The benefits of this significant move hopefully will far outweigh any concerns. 

This additional tax on accommodations for guests who stay under 30 days will support tourism capital improvements to:

• Provide visitors with great places to experience.
• Provide residents with great places to experience.
• Support our cities as they continue to create great places to live and visit.
• Support non-profit attractions and parks as they continue to innovate and create great places to visit.
• Grow our county’s lodging economy because of the legislation, which requires all capital investments positively impact overnight stays.

Visitors also spend about $1 billion each year here. Those are important dollars. 

Hamilton County Tourism is working with the Hamilton County Visitor and Convention Commission to determine guidelines for distribution of what should be at least $4.5 million annually, at least in years 1-2, with two-thirds of that set aside for cities to decide how to use it. 

Meanwhile, if you want to learn more, visit this resource page.  

We will keep you informed on this important next step for Hamilton County’s tourism industry.