WHY WAIT FALL CAMPAIGN LAUNCHES IN AUGUST
Just like the spring/summer “Why Wait” campaign, Hamilton County Tourism will launch a leisure marketing campaign to position the destination as a week-day getaway for fall. Flexible consumer schedules allowing for weekday getaways, continued pent-up demand for travel and sentiment allow HCT to launch a campaign that will entice consumers to experience Hamilton County any day of the week.
The fall campaign will continue to target Chicago and digitally across the state of Indiana. The layered campaign will include print, radio, TV, connected TV/OTT, display, streaming audio, social, paid search and earned media. The goal for the “Why Wait” campaign is to build brand equity and recall, enhance our partnerships and expand insights with data and analytics, along with hotel bookings to Hamilton County, Indiana. Contact Ashley Ledford, Director of Marketing & Promotions, with questions about the fall campaign.
